Carl Jr.'s Meaty Advertising
According to feministing.com it was reported that the fast food chain Carl Jr.'s or Hardee's as it was known here in Minnesota is having a contest in which the details were posted on craigslist called, "Hot Chicks Eating Burgers." Women can submit videos of themselves eating one of their burgers and win $1000 and a trip to Vegas if it is "hot" enough for their marketing campaign. The company has a history of showing "hot" women celebrities eating their burgers in their advertisements, these celebrities include; Paris Hilton and Audrina Patridge from MTV's The Hills. The restaurant's slogan has become "More than just a piece of meat." Personally, I don't believe showing several half-naked women celebrities eating a Carl Jr.'s burger equals good food. I think its sad that the company has resorted to this type of advertising to sell their food.
I also have to wonder what effect this has on young girls and women who see these advertisements. The advertisements portray an unreal illusion, skinny nearly flawless women chowing down on a giant Carl Jr.'s burger. This gives females the messages of eating a big fattening burger while maintaining a flawless figure. How are women supposed to react to the media when they are telling them to be skinny but at the same time eat a fattening burger? The media is giving women an impossible standard to live up to. Also, Carl Jr.'s is reducing women to pieces of meat by telling women to be hot and compete in a chance to advertise their product while looking good.
People need to make Carl Jr.'s aware that product quality counts not just what "hot" woman you can get to do your advertising.
-Alanna Storey





